There are three rituals the book describes:
- The iconic transfer ritual, where people take pictures with the objects before they sell them.
- The transition-place ritual, putting the items in a location out of the way.
- The ritual cleansing, washing, ironing or wrapping the item.
I understand why people feel like a part of them is being taken away when they have such a connection with an object. Personally, I don't have an extremely strong tie with any of the objects. I do hate throwing things away because I always feel like I will still need it. On the bright side, if you have to throw something away or give it away, you have room for something else!
Sources: Consumer Behavior, Tenth Edition, Michael Solomon
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