The Power of Word-of-Mouth Communication

I really like your sweater, where did you get it?

I love my computer, I got it from...

The food at ... is really good, you should try it.

Word-of-mouth communication happens everyday, probably multiple times. Advice or recommendations that people receive from a trusted source, such as, a friend, family member, co-worker, etc., can be a very powerful tool for gaining more customers. People trust the recommendations that others give them, more than they will trust review sites and traditional ads. ***

http://socialmediatoday.com/gursharn/2000296/word-mouth-marketing-digital-space

Why is word-of-mouth successful? Shawn P. O'Connor states:

"While there’s no single formula for word-of-mouth success, I’ve found it often starts with creating a culture that encourages your clients to consider themselves valued partners in your business. Word-of-mouth referrals stem naturally from an unparalleled customer experience that fosters clients’ identification with your brand."

There can also be negative word-of-mouth, that could inhibit sales though. When people have bad customer service, or don't like something about a product or service, they like to tell others about it. It can damage a company's reputation and there can be loss of support or opportunities.***

With social media and the internet today, word of mouth can spread rapidly to many consumers.
Here are five examples of positive word-of-mouth that spread through social media. It can help the company or hinder their performance.

Are there any brands that you have avoided or purchased because of word of mouth?