The Power of Cult Branding

We've all heard of the people who stand in line on the first day that a new version of the iPhone comes out? You may have even participated in this event.

Having people camp out in front of a store, just to get one of the first new items shows the power of a cult product.

A cult product is anything that has a loyal group of followers.

This article explains the 6 factors of a cult brand.

1. Customer Devotion
2. Cultural Orientation
3. Trendsetting
4. Richness of Story
5. Persuasiveness
6. Distinctness

People who follow a cult brand want to feel like they are part of a group and want to have a sense of belonging. To think about a cult brand, think about NFL fans. There are some diehard fans that are willing to get into fights about their team. They are the ones that are watching every game and feel the same emotions as the players after a win or loss.

Followers of a cult brand are some of the consumers that companies would want, they are completely brand loyal. They are the consumers that are free advertising. They will talk about the brand and tell other people to go get the product or go to that certain place where their brand loyalty lies.

What are some cult branding examples?

• The NFL
• Apple
• Oprah
• Harley Davidson
• WWF

To see more cult brands, go to this article by the Cult Branding Company.

People are so in love with these products, that the products become part of their extended selves. A company's goal should be to try to create a product that has the potential to become a cult brand. They would want it to attract people who are going to become so devoted to the product that they would never make a switch to a substitute.

However, this is way easier said than done...but it is a goal to shoot for!

Read more about cult branding here.